• Top ATLAS Global Applications ATLAS Internet Observatory, 2009 Annual Report(percent of Internet traffic)

Applications	2007	2009
Web	41.7	52.0
Video	1.58	2.64
VPN	1.04	1.41
Email	1.41	1.38
News	1.57	0.97
P2P	2.96	0.85
DNS	0.20	0.17

 

• Schulze, H., and Mochalski, K. Ipoque Internet study 2008/2009.
• HTTP Overtakes P2P Traffic - And YouTube use is 10% of all Internet traffic, DSLreports 6/19/2007
• Pew Internet Project, Internet: The Mainstreaming of Online Life Growth of Activities on the Internet in Recent Years
• Traffic on the link from the University of Waterloo to the Internet. GB/Day

	1994	1995	1996	1997	1998	1999	2000	2001	2002	2003
Total	1.6	3.7	11.5	18.1	33.9	65.7	97.9	129.0	237.0	362.0
Web	0.0	0.9	5.4	11.2	21.5	37.2	54.0	65.3	110.0	173.0
Other	0.4	0.7	2.1	3.6	6.8	17.9	32.2	48.9	111.0	175.0
Email	0.2	0.3	0.6	0.7	1.2	1.8	2.6	4.5	3.7	5.3

Source: Andrew M. Odlyzko, Internet traffic growth: Sources and implications p.3 (nd) (Other includes P2P).

• University of Waterloo Network Traffic by Protocol (showing percentage of traffic by protocol / application but note that the network engages in protocol filtering)
• What Vermonters do on the Internet Vermont Telecommunications Plan, Sept 2004 p. 4-31

• Used Net in the past 4 weeks for....
  Email	90.1
  Shopping	61.8
  News	60.3
  Health / Medical	47.3
  Hobbies	45.8
  Working from Home	38.5
  Paying Bills / Finances	36.6
  Chat or IM	30.5
  Internet radio	20.2
  Downloading Music	17.6
  Something Else	16.8
  Watching Dowloading Videos	9.5
  Internet Phone Calls	5.3

• How Do People Communication

	Average Daily Minutes of use Among Users of each Mode	Percentage of Consumers Using each Mode Daily
Landline Phone	45	92%
Email	29	53%
Mobile	16	43%
IM	16	17%
Online Chat	24	9%

•  Source:  Forrester Research North American Consumer Technographics - Ready for Richer Communications Sept 2001 as cited by Verizon.

• Mike Volpi, Cisco, Broadband, Slide 7 (9/2002) Peak Customer Traffic Segmented by Application
• Citizens Taking Government Business Online Cyberatlas Jan 10 2002
• Broadband Users Pull Ahead in Online Hours, Cyberatlas March 5, 2002 (stats on what people are doing on broadband internet)
• Daily Internet Activities, Pew 9/6/

 

• A Nation Online: How Americans Are Expanding Their Use Of The Internet, NTIA 2/4/02 Chapter 3

Activity	Percent Internet Users Engaged in Activity
Online Ed	3.5
Telephony	5.2
Stocks	8.8
Job Search	16.4
Banking	17.9
Chat / Listserv	17.3
TV, Movie, Radio	18.8
egov	30.9
Health info	34.9
Ecomm	39.1
Games	42.1
News	61.8
Product info	67.3
Email	84

• Figure 3-2: Activities of Individuals Online, 2001
• As a Percentage of Internet Users, Persons Age 3 +

• 
• Source: NTIA and ESA, U.S. Department of Commerce, using U.S. Census Bureau Current Population Survey Supplements
   
   

Application	Average Daily Minutes of use	Percent Users using application daily
Landline Phone	45	92
Email	29	53
Mobile	16	43
IM	16	17
Online Chat	24	9

• Forrester Research: North American Consumer Technographics Sept 2001

• Activities / Applications

• Top Internet Activities? Search & Email, Once Again, Pew 8/12/2011
• How We Use The Internet? Key Findings of a Cisco Study, Gigaom 10/22/2009
• Top 25 Parent Companies/Divisions at Home and Work, August 2009, Clickz 10/13/2009
• Time Spent on Facebook, Microsoft, and Yahoo Dips in April, Clickz 8/2/2010
• How the internet has woven itself into American life, Pew 2/15/2005
• Pew Internet Project, Internet: The Mainstreaming of Online Life
• The Internet and Daily Life, Pew 8/12/2004

• Broadband v Dial Up

  • Access Speeds Affects Activities Online, Pew Internet Project, Digital Divisions (Oct. 2005) http://www.pewinternet.org/pdfs/PIP_Digital_Divisions_Oct_5_2005.pdf
  • Online Activities, 2001 and 2003 Percent of Internet Users 15 and Over. "Figure 5
    shows the percent of Internet users engaging in some common online activities in September 2001 and October 2003. These activities have been grouped into four broad categories: communications, entertainment, transactions, and information. Figure 6 shows activities by percent of Internet users in each of three home connection types (no Internet at home, home dial-up access, and home broadband access)." [Data consolidated below] A Nation Online: Entering the Broadband Age, Department of Commerce p. 9 (Sept. 2004)

• Internet Activities - percent of people online who have engaged in a particular activity, Pew 9/6/01

• Pew Internet, The Broadband Difference, at 12 (2002) (February 2002 survey)

• Year Three of the UCLA Internet Report, UCLA Page __ & 25 1/31/03
  • Use of Internet: Online Activities 2000

Internet Replaces Other Activities

• 2007 Digital Future Report , Center for the Digital Future, USC Annenberg School (impact of Internet use on reading books, newspapers, and magazines offline)
• Internet use threatens to overtake TV: poll, CTV 8/9/2005
• Internet Edges Out Family Time More Than TV Time, Clickz 1/7/2005
• Broadband challenges TV viewing, BBC 12/3/2004
• People choose Net over malls, TV, CNET 6/24/02
• Study: Offline still beats online for some activities, CNET 8/12/2004
• Average Hours per week Spent Watching Television: Users (15.5) v Non Users (23) as of 2003. Users (11.6) Non Users (16.2) as of Feb 2004. Jeffrey Cole, Surveying the Digital Future: The Impact of the Internet, USC Annenberg
• UCLA World Internet Project Report, UCLA 2/18/2004 PPT Non Internet Users watch 16.8 hours of TV per week.  Internet Users watch 11.6 hours of TV per week.
• Year Three of the UCLA Internet Report, UCLA page 33  1/31/03
  • Leasure Activities: Weekly Hours 2002 (note that this is a composite of two sets of data that are not always consistent without explanation)

Average Hours Per Week	Non Users	Users	New Users  Less than year	Very Experienced Users  (6 or more years)
Reading Books	5.4	4.5	4.2	5.3
Playing Video Computer Games	0.5	1.2	0.9	1.3
Listening to Recorded Music	4.8	5.7	7.8	6.4
Reading Newspapers	4.2	2.7	3.5	3
Reading Magazines	2.9	1.8	2.4	2.0
Listening to Radio	8.8	7.8	8.8	7.4
Watching TV	16	11.2	13.2	10.2

• Youth spend more time on Web than TV-study, Forbes 7/25/03
• Overall, Internet users watched less television in 2002 than in 2001;  11.2 hours per week in 2002, compared to 12.3 hours in 2001.  In 2002, Intenret users watched about 4.8 hours of television less per week than non-users - this compared to 4.5 hours in 2001. - UCLA Center for Communications Policy, Surveying the Digital Future: Year Three (Feb. 2003)
• The Net is cutting into TV time, study finds, Mercury 1/31/03
• Norman Nie, Lutz Erbring, Internet and Mass Media: A Preliminary Report, IT & Society Fall 2002
• What broadband access changes. Pew Internet, The Broadband Difference, at 6 & 25 (June 2002)
  • "37% say their Internet use has decreased the time they spend watching television;
  • 31% say their Internet use has decreased the time they spend shopping in stores;
  • 18% say their Internet use has decreased the time they spend reading newspapers;
  • 13% say their Internet use has decreased the time they spend in traffic"
• Internet Use Takes a Toll on Television Viewing, NSF 5/14/02
  • Most Internet users report that they spend about the same amount of time on non-computing activities at home as they did before they had the Internet. Internet users watch 4.5 hours less television weekly than do non-Internet users, however. And among users who have had Internet access for five or more years, almost 35 percent said their television viewing decreased, compared to about 30 percent among users who have been on-line for less than a year.
• Net Usage Up At Cost Of TV Viewing, MSNBC 11/30/01

Banking

• Online Banking 2005: A Pew Internet Project Data Memo
  • Percentage of Internet users who have tried online banking:
  • Oct. 2002: 30% Nov. 2004: 44%
  • Dial Up: Oct 2002: 24% Nov. 2004 35%
  • Broadband: Oct 2002: 35% Nov. 2004 63%
• Online Banking Increased 47 Percent Since 2002, clickz 2/11/2005

Blogging

• Online Living Report 2009, p. 1 Norton (24% adults, 23% kids use twitter like services)
• The Internet as a Resource for News and Information about Science, Pew 11/21/2006
• Blogosphere sees healthy growth, BBC 11/8/2006
• It's Alive! Two New Blogs Created Every Second, IP Democracy 8/8/2006
• 'Blogosphere' expands 100-fold in three years: study, AFP 8/11/2006
• Blogs and Health, Pew Internet Presentation (March 2006)
• State of the Blogosphere, April 2006 Part 1: On Blogosphere Growth, David Sifry's musings, Technorati Founder and CEO ( April 17, 2006 )
• Blogs and Health, Pew Internet Presentation (March 2006)
• Blog Readers Spend More Time and Money Online, Clickz (August 2005)
• State of the Blogosphere, August 2005 Part 1
• Nearly A Third Of Online Americans Have Visited Blogs, Information Week 8/9/2005
• The Blogosphere By the Numbers, Clickz 11/23/2004
• Blog Readership Surged 58 Percent in 2004, clickz 1/4/2005
• Blog reading explodes in America, BBC 1/4/2005
• The state of blogging, Pew 1/4/2005

Email

• Everyone Uses E-mail, But Blogging Is On the Decline, Pew 12/17/2010
• Online Living Report 2009, p. 1 Symantec 92% adults use email; 73% kids surveyed sent email from cell phone
• One in Five U.S. Households Has Never Used E-mail, Park Associates 5/13/2008
• Percentage of Employees that use email at work. Vermont Telecommunications Plan, Sept 2004 p. 4-32
• "The International Data Corporation (IDC) estimates that there are about 700 million electronic mailboxes in the world and that the number will grow to 1.2 billion in 2005.4 IDC estimates that e-mail volume will continue to expand rapidly. Estimates suggest that some 31 billion messages were sent over the Internet in 2002, and that the number will reach or surpass 60 billion in 2006."  OECD Background Paper For the OECD Workshop on SPAM   DSTI/ICCP(2003)10/FINAL  Jan 22, 2004
• "seven ISPs that collectively control over 50 percent of the market for consumer email accounts" - Report to Congress: A CAN SPAM Informant Reward System, FTC Sept 2004
• America's Online Pursuits Pew Internet Jan 2004 Email continues as the killer App
• E-mail viruses double in 2002, ZDNet 12/16/02
• Over 60 billion daily email messages to be sent, NUA 10/3/02
• "In sum, emailing and information searching are most popular among broadbanders." Pew Internet, The Broadband Difference, at 17 (2002)

Gambling

Instant Messaging

• Instant Messenger Services Brace for Google's Entry, Clickz August 2005
• Tech Stats at Business Week Online (citing The Yankee Group's 2004 Technologically Advanced Family Survey)
• Mobile IM Usage Nearly Doubles, eWeek 9/7/2004
• Pew Internet, How Americans are Using Instant Messaging (Sept 2004).
  • 42% of internet users—more than 53 million American adults—report using instant
    messaging. There has been modest growth in the overall IM population since the
    Project first started tracking it in April 2000. At that point, about 41 million adults
    used IM, so the growth rate of the IM population is around 29%. On a typical day, 12% of internet users (or 29% of those who use IM) instant message with others. That translates into just under 13 million people using IM on any given day and constitutes a growth rate of about 9% since April 2000. p. 2
  • Some 21% of IM users, or approximately 11 million American adults, use instant
    messaging at work. At the same time, 77% of IM users use their instant messaging
    programs at home. p. 3.
  • comScore Media Metrix data : IM applications used by individuals who did IM during July 2004 (p.4)
    • AOL IM (proprietary service for AOL subs) used by 37% of individuals who did IM
    • Yahoo! 33%
    • AIM (AOL) 31%
    • MSN 25%
    • ICQ 6%
    • PalTalk 1%
    • Trillian 1%
• Yankee Group forecasts that SMS users to increase from 25 million in mid-2003 to 74 million in 2007 Source: The Yankee Group's NA Messaging Conference, September 16, 2003
• Over 1 billion SMS messages sent by Swedes, NUA 5/29/02
• Over 5 billion text messages sent in UK in 2002, NUA 5/24/02
• "United Kingdom, SMS messaging is growing more and more popular. Over 6 billion text messages were sent in 2000, and over 12 billion in 2001."   OECD Background Paper For the OECD Workshop on SPAM   DSTI/ICCP(2003)10/FINAL page 11 Jan 22, 2004
• Instant Messaging Has Gone to Work Cyberatlas
• Newsbytes: Instant messaging increases in the workplace March 20, 2002
• IPTV
• IPTV On The Rise In Western Europe , eMarketer ( April 18, 2006 )

Music

• The 2007 Digital Economy Fact Book: MP3 Player Revenue, Production, Ownership, Progress and Freedom Foundation p. 33 (Dec. 2007) ( PDF )
• Parks Associates: Nearly half of US users download MP3s Mar 26 2002

P2P

• Sandvine: P2P Now Just 20% Of Internet Use - While video use continues to explode...., dslreports 10/29/2009
• P2P 40% of traffic in 2010, 16% by 2015 Dennis Weller , Senior Advisor, Navigant Economics "IP Traffic Exchange;  Market Developments and Policy Challenges" OECD Workshop 2011 (citing CISCO).
• ATLAS Internet Observatory, 2009 Annual Report(Slide 23-24: Showing steady decline of P2P traffic 2007-09, P2P replaced by streaming, CDN, and direct download)
• Nate Anderson, “P2P traffic drops as streaming video grows in popularity”. Ars Techica, September, 2008.
• The 2007 Digital Economy Fact Book, Progress and Freedom Foundation p. 35 (Dec. 2007) ( PDF ) (top dowloaded open source applications)
• Photos
• Online Living Report 2009, p. 1 Symantec (70% of adults access photos online)
• Podcasting
• Tom Webster, The Podcast Consumer Revealed 2008, Edison Media Research
• Podcast Downloading 2008, Pew 8/29/2008
• Podcasts: Nobody's Listening - 1% of North Americans have tuned in, Broadband Reports 4/7/2006
• Expanding Universe: Podcasting Market Update, Feedburner Blog ( April 18, 2006 )
• Table: Podcast Growth, BWO 11/4/2005
• Podcasts Managed by Feedburner http://www.burningdoor.com/feedburner/archives/001029.html
• Podcasting Grows In Popularity, Clickz 4/5/2005

Radio

• ESPNRadio.com Sports Programming Attracts Over 72,000 Listeners Online Per Week According to comScore Arbitron Ratings, Arbitron (April 2006)
• Virgin Radio Ranked Number One 11.09.01, Individual Webcast Channel And Live365 Tops Network Listings In October Arbitron Webcast Ratings Arbitron Top 75 Channels

RSS

• RSS Feeds Hosted by Feedburner

Search Engines

• Links
  • Google Trends (can measure search terms and website traffic)
• Google surges in U.S. search engine rankings, CNET 2/12/2009
• Google's 2008 Zeitgeist lists of most popular searches , CNET 12/10/2008
• Top 10 Search Terms in 10 Categories, October 2008, Clickz 11/25/2008
• comScore Releases June 2008 U.S. Search Engine Rankings, comScore 7/18/2008
• comScore Releases May 2008 U.S. Search Engine Rankings, comScore 6/20/2008
• comScore Releases April 2008 U.S. Search Engine Rankings, comScore 5/22/2008
• U.S. Core Search Rankings, February 2008, Clickz 3/25/2008
• comScore Releases March 2008 U.S. Search Engine Rankings, comScore 4/15/2008
• comScore Releases February 2008 U.S. Search Engine Rankings, comScore 3/20/2008
• Top 10 Search Terms in 10 Categories, January 2008, Clickz 2/11/2008
• Top 10 Search Terms in 10 Categories, January 2008, Clickz 2/11/2008
• Top 10 Search Terms in 10 Categories, July 2007, Clickz 8/9/2007
• U.S. Search Engine Rankings, March 2007, Clickz 4/24/2007
• Top 10 Search Terms in 10 Categories, February 2007, Clickz 3/14/2007
• U.S. Search Engine Rankings and Top 50 Web Rankings, January 2007, Clickz 2/23/2007
• Hitwise - December, 2006
• Online Activities: Search Engine Use, Pew 11/22/2005
• Search Engine Users, Pew 2/15/2005
• One in Three Americans Use a Search Engine According to Nielsen//NetRatings Feb 2004

Social Networks

• Trends in Teen Communication and Social Media Use, Pew 2/3/2011
• Study shows Net supports civic engagement, Net Family News 1/19/2011
• The Social Side of the Internet, Pew 1/19/2011
• Study: Internet users more likely to volunteer for groups, Pew 1/19/2011
• Traffic from (most) social sites skyrocketing, Lost Remote 9/13/2010
• Facebook passes Google as most popular site on the Internet, two measures show, Pew 1/4/2011
• The Social Side of the Internet, Pew Internet (Jan. 18, 2011) (68% of Americans / 75% of Internet users said Internet has major impact on communities ability to communicate with members)
• Social sites eclipse e-mail use, BBC 3/10/2009
• Online Living Report 2009, p. 1 Symantec ("half of adults use social networks")
• Social Networking Websites and Teens, Pew 1/9/2007

SMS Text Message

• Online Living Report 2009, p. 4 Norton (86% kids surveyed send text messages; US kids text 10 hours per week)

Spyware

• FTC Spyware Workshop
  • Bryson Gordon, McAfee Security [PDF]

Streaming Media

• Apple's iTunes Player Climbs Streaming Media Charts, Website Optimization Jan. 2006
• Tech Stats at Business Week Online (citing The Diffusion Group as of Jan. 25, 2005 ) Worldwide forecast for IPTV subscribers
• Video Stream Volume Surged 80 Percent in '04, clickz 2/1/2005
• UK net users leading TV downloads, BBC 2/18/2005
• AccuStream iMedia Research (7.87 billion streams in 2003, a 104% increase.  " top ten Internet radio sites and networks own about 85% of total market")
• 57% BB users access streaming media. Mike Volpi, Cisco, Broadband, Slide 5 (9/2002) (citing IDC, Cahners In-Stat, Kinetic Strategies, Pew Internet & American Life)

Twitter

• 200 million Tweets per day, Twitter 7/5/2011
• Twitter Update 2011, Pew 6/17/2011
• Pew study finds 13 percent of adults on Twitter, Pew 6/2/2011
• Pew study finds more people using Twitter, CNET 6/2/2011
• 8% of online Americans use Twitter, Pew 12/10/2010
• 22% of online Americans used social networking or Twitter for politics in 2010 campaign, Pew 1/31/2011
• 8% of online Americans use Twitter, Pew 12/17/2010
• Twitter Usage In America: 2010, Edison Media 4/30/2010
• Top Twitter Trends of 2009, TWITTER 12/17/2009
• Measuring Tweets, Twitter 2/25/2010
• 20% of U.S. Adults Use Twitter, Says Pew, Clickz 10/27/2009

Video

• comScore Releases May 2011 U.S. Online Video Rankings, Comscore 6/17/2011
• What You Watched and Searched for on YouTube in 2009, Youtube 12/17/2009
• U.S. Online Video Consumption Grows Considerably Year-over-Year, Clickz 10/1/2009
• U.S. Online Video Views Declined During December, Clickz 2/4/2010
• Americans Watched 21.4 Billion Videos in July, Largest Number Ever Recorded, CircleID 9/1/2009
• Pew: Broadband Fuels Online Video Growth, Nextgenweb 8/7/2009
• The Infinite Dial 2008, Edison Media Research 2008 PDF
• Harris Poll #131, December 27, 2007, Only One-Third of Adults Who Have Watched an Online Video Have Watched a Political Video Online
• Online video consumption doubles since 2006: "Online video..., Lost Remote 7/30/2009
• Americans View 34 Percent More Online Videos in November 2008 Compared to Year Ago, comscore 1/7/2009
• YouTube Attracts 100 Million U.S. Online Video Viewers in October 2008 , comscore 12/10/2008
• 2.5 Million U.S. and Canadian Households ready to buy an Internet-connected TV, PARK ASSOC 3/31/2009
• YouTube.com Accounted for 1 Out of Every 3 U.S. Online Videos Viewed in January, comScore 3/17/2008
• Internet Video Audience, eMarketer Dec. 2006

IP Telephony VoIP

VPNs

• 89% of large organizations currently have an IP VPN (Virtual Private Network), or plan to have one within two years. About half of all organizations using or planning to use IP VPNs plan to carry voice traffic on the VPN.15 [15] Uncapher, Mark. ITAA Internet Commerce & Communications Division
  presentation to National Association of Regulated Utility Commissioners, February 22, 2003." -- Vermont Telecommunications Plan, Sept 2004 p. 1-7

Web 2.0

• Riding the Waves of Web 2.0, (Oct 2006) Pew Internet

WWW

• Links
  • Google Trends (can measure search terms and website traffic)
  • Statsaholic
  • Quantcast
  • Alexa
  • Compete
  • Web Server Survey  Web Servers count by Top Level Domain, Market Share, and server details
  • Netcraft
    • Hosting Analysis
    • Busiest Websites
    • Hosting Provider Server Count
    • SSL Survey
• ATLAS Internet Observatory, 2009 Annual Report (Slide Deck Browser increasingly application front end. All other ports / App groups decline)
• comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2008, comscore 9/18/2008
• Top 50 U.S. Web Properties for June 2008, comScore 7/21/2008
• Top U.S. Parent Companies and Stickiest Brands on the Web, June 2008, clickz 7/18/2008
• Vermont organizations (who have Internet access) who currently have an Internet website: No: 45% - Yes: 55%. Vermont Telecommunications Plan, Sept 2004 p. 4-25
• How Worldwide Is The Web?, E Commerce Times 6/5/02
• Journey to the Internet's Unknown Regions (WWW's size), Newsfactor 4/24/02
• Statistics.com 1.6 Billion Served: The Web According to Google
• Browser Watch Stats Station
• Top 25 Web Properties of October 2001 CyberAtlas based on Nielsen NetRating
• Report: Four Web Sites Control Half of Surfing Time, Ecomm Times 6/4/01
• CAIDA:  Internet Measurement: Myths about Internet data (5 dec 01) Myth: 10% of flows contribute 90% of total traffic
• Websites:
  • Date:  Websites
  • 6/93:  130
  • 12/93:  623
  • 6/94:  2738
  • 12/94:  10,022
  • 6/95:  23,500
  • 1/96:  100,000
  • 6/96:   230,000 est
  • 1/97:  650,000
  • Source:  Web Growth Summary Matthew Gray

WWW Browsers

• IE slips further as Firefox, Safari, Chrome gain, CNET 2/3/2009
• Global Statistics 2007, The Counter 

USENET

• Usenet Statistics through 1995
• Usenet Growth Graphs through 1997
• USENET Growth through 1986  Another copy
• USENET Growth through 1995 MIDS

Security

• CERT/CC Statistics, CERT 2/1/2005
• "More than half of broadbanders (56%) have installed a computer firewall to guard against unwanted electronic intrusions, with the broadband elite most likely to have done this, as 69% of those users have installed firewalls." Pew Internet, The Broadband Difference, at 21 (June 2002)