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  • Top ATLAS Global Applications ATLAS Internet Observatory, 2009 Annual Report(percent of Internet traffic)
  • Applications 2007 2009
    Web
    41.7
    52.0
    Video
    1.58
    2.64
    VPN
    1.04
    1.41
    Email
    1.41
    1.38
    News
    1.57
    0.97
    P2P
    2.96
    0.85
    DNS
    0.20
    0.17
  • Schulze, H., and Mochalski, K. Ipoque Internet study 2008/2009.
  • HTTP Overtakes P2P Traffic - And YouTube use is 10% of all Internet traffic, DSLreports 6/19/2007
  • Pew Internet Project, Internet: The Mainstreaming of Online Life Growth of Activities on the Internet in Recent Years
  • Traffic on the link from the University of Waterloo to the Internet. GB/Day

  • 1994
    1995
    1996
    1997
    1998
    1999
    2000
    2001
    2002
    2003
    Total
    1.6
    3.7
    11.5
    18.1
    33.9
    65.7
    97.9
    129.0
    237.0
    362.0
    Web
    0.0
    0.9
    5.4
    11.2
    21.5
    37.2
    54.0
    65.3
    110.0
    173.0
    Other
    0.4
    0.7
    2.1
    3.6
    6.8
    17.9
    32.2
    48.9
    111.0
    175.0
    Email
    0.2
    0.3
    0.6
    0.7
    1.2
    1.8
    2.6
    4.5
    3.7
    5.3

    Source: Andrew M. Odlyzko, Internet traffic growth: Sources and implications p.3 (nd) (Other includes P2P).

  • University of Waterloo Network Traffic by Protocol (showing percentage of traffic by protocol / application but note that the network engages in protocol filtering)
  • What Vermonters do on the Internet Vermont Telecommunications Plan, Sept 2004 p. 4-31
  • Used Net in the past 4 weeks for....
    Email
    90.1
    Shopping
    61.8
    News
    60.3
    Health / Medical
    47.3
    Hobbies
    45.8
    Working from Home
    38.5
    Paying Bills / Finances
    36.6
    Chat or IM
    30.5
    Internet radio
    20.2
    Downloading Music
    17.6
    Something Else
    16.8
    Watching Dowloading Videos
    9.5
    Internet Phone Calls
    5.3
  • How Do People Communication

  • Average Daily Minutes of use
    Among Users of each Mode
    Percentage of Consumers
    Using each Mode Daily
    Landline Phone
    45
    92%
    Email
    29
    53%
    Mobile
    16
    43%
    IM
    16
    17%
    Online Chat
    24
    9%
  •  Source:  Forrester Research North American Consumer Technographics - Ready for Richer Communications Sept 2001 as cited by Verizon.
  • Mike Volpi, Cisco, Broadband, Slide 7 (9/2002) Peak Customer Traffic Segmented by Application
  • Citizens Taking Government Business Online Cyberatlas Jan 10 2002
  • Broadband Users Pull Ahead in Online Hours, Cyberatlas March 5, 2002 (stats on what people are doing on broadband internet)
  • Daily Internet Activities, Pew 9/6/
  • A Nation Online: How Americans Are Expanding Their Use Of The Internet, NTIA 2/4/02 Chapter 3
  • Activity Percent Internet Users Engaged in Activity
    Online Ed 3.5
    Telephony 5.2
    Stocks 8.8
    Job Search 16.4
    Banking 17.9
    Chat / Listserv 17.3
    TV, Movie, Radio 18.8
    egov 30.9
    Health info  34.9
    Ecomm 39.1
    Games 42.1
    News 61.8
    Product info 67.3
    Email 84
  • Figure 3-2: Activities of Individuals Online, 2001
  • As a Percentage of Internet Users, Persons Age 3 +
  • NTIA Online Activities Chart
  • Source: NTIA and ESA, U.S. Department of Commerce, using U.S. Census Bureau Current Population Survey Supplements
     
     
  • Application Average Daily Minutes of use Percent Users using application daily
    Landline Phone 45 92
    Email 29 53
    Mobile 16 43
    IM 16 17
    Online Chat 24 9
  • Forrester Research: North American Consumer Technographics Sept 2001
  • Activities / Applications

  • Top Internet Activities? Search & Email, Once Again, Pew 8/12/2011
  • How We Use The Internet? Key Findings of a Cisco Study, Gigaom 10/22/2009
  • Top 25 Parent Companies/Divisions at Home and Work, August 2009, Clickz 10/13/2009
  • Time Spent on Facebook, Microsoft, and Yahoo Dips in April, Clickz 8/2/2010
  • How the internet has woven itself into American life, Pew 2/15/2005
  • Pew Internet Project, Internet: The Mainstreaming of Online Life
  • The Internet and Daily Life, Pew 8/12/2004
  • Broadband v Dial Up

  • Activity 2001 2003 No
    Net
    Dial Up Broadband
    Email or IM
    86.8
    87.8
    71.2
    88.9
    93.0
    Play Games
    36.5
    38.1
    29.6
    37.1
    43.1
    Radio, TV, Movies
    18.9
    21.7
    16.1
    17.3
    30.9
    Purchase Products / Services
    44.1
    53.1
    33.5
    49.2
    64.3
    Take Course Online
    4.0
    6.4
    5.2
    5.7
    8.0
    Trade stocks, bonds, mutual funds
    8.6
    6.8
    3.0
    5.7
    8.0
    Bank Online
    17.4
    27.8
    16.3
    23.8
    38.7
    Search for product or service info
    73.2
    76.5
    63.1
    75.7
    83.3
    Get News, Weather, Sports Info
    66.0
    66.5
    50.4
    64.4
    76.2
    Search Info Health Services or Practices
    34.1
    41.6
    32.2
    40.0
    47.9
    Search Info Govt Services or Agencies
    30.1
    35.7
    29.5
    33.4
    41.9
    Job Search
    16.0
    18.7
    19.9
    16.9
    21.1
  • Internet Activities - percent of people online who have engaged in a particular activity, Pew 9/6/01

  • Home
    Broadband
    Users
    Dial Up
    Users
    Communications

    Email 67% 52%
    Instant Messaging 21 14
    Chat Rooms 10 5
    Information Seeking

    News 46 24
    Job related research 36 14
    Look for product information 32 18
    Research for school or training 24 9
    Look for travel information 23 6
    Look for medical information 21 8
    Information Producing

    Share Computer files with others 17 4
    Create content 16 3
    Dislplay/develop photos 14 1
    Store files on Internet 8 na
    Downloading

    Download games, video, pictures 22 4
    Download music 17 6
    Download movie 5 ma
    Media Streaming

    Watch video clip 21 6
    Listen to music/radio station 19 4
    Watch movie 4 na
    Transactions

    Online banking/bill paying 22 6
    Buy a product 21 3
    Buy a travel service 14 2
    Auction 10 3
    Buy groceries/household goods 6 1
    Buy/sell stocks 5 1
    Gamble 2 na
    Entertainment activities

    Hobby Information 41 18
    Browse Just for fun 39 21
    Play a game 22 10
    Visit adult web site 6 1
  • Pew Internet, The Broadband Difference, at 12 (2002) (February 2002 survey)
  • Year Three of the UCLA Internet Report, UCLA Page __ & 25 1/31/03
  • Use of Internet: Online Activities 2000
  • Percent of Total Hours Online New Users < 1 Year Very Experienced Users 
    (6 or more years)
    Hours Per Week
    Broadband
    Hours Per Week
    Dial Up
    Medical Info 5.2 2.9 1.1 0.8
    Email 23.1 21.0 4.8 3.0
    Browsing 13 11 3.3 2.1
    Chat Rooms 1.8 0.7

    Job Search 3.4 2.4

    Entertainment Info 4 3.2

    IM 5 4.5 3.3 1.3
    Games 3.2 4.1 1.6 1.2
    Download Music 1 1.9 2.3 0.7
    Trading Stocks 2.8 3.9 1.2 0.5
    Schoolwork 2.8 4.1

    Shopping 1.5 3.9 1 0.7
    Banking 0.3 3.3

    News 2.5 7 1.3 1.0
    Professional Work 3.4 7.6 3.4 1.3

    Internet Replaces Other Activities

  • 2007 Digital Future Report , Center for the Digital Future, USC Annenberg School (impact of Internet use on reading books, newspapers, and magazines offline)
  • Internet use threatens to overtake TV: poll, CTV 8/9/2005
  • Internet Edges Out Family Time More Than TV Time, Clickz 1/7/2005
  • Broadband challenges TV viewing, BBC 12/3/2004
  • People choose Net over malls, TV, CNET 6/24/02
  • Study: Offline still beats online for some activities, CNET 8/12/2004
  • Average Hours per week Spent Watching Television: Users (15.5) v Non Users (23) as of 2003. Users (11.6) Non Users (16.2) as of Feb 2004. Jeffrey Cole, Surveying the Digital Future: The Impact of the Internet, USC Annenberg
  • UCLA World Internet Project Report, UCLA 2/18/2004 PPT Non Internet Users watch 16.8 hours of TV per week.  Internet Users watch 11.6 hours of TV per week.
  • Year Three of the UCLA Internet Report, UCLA page 33  1/31/03
  • Leasure Activities: Weekly Hours 2002 (note that this is a composite of two sets of data that are not always consistent without explanation)
  • Average Hours Per Week Non Users Users New Users 
    Less than year
    Very Experienced Users 
    (6 or more years)
    Reading Books 5.4 4.5 4.2 5.3
    Playing Video Computer Games 0.5 1.2 0.9 1.3
    Listening to Recorded Music 4.8 5.7 7.8 6.4
    Reading Newspapers 4.2 2.7 3.5 3
    Reading Magazines 2.9 1.8 2.4 2.0
    Listening to Radio 8.8 7.8 8.8 7.4
    Watching TV 16 11.2 13.2 10.2
  • Youth spend more time on Web than TV-study, Forbes 7/25/03
  • Overall, Internet users watched less television in 2002 than in 2001;  11.2 hours per week in 2002, compared to 12.3 hours in 2001.  In 2002, Intenret users watched about 4.8 hours of television less per week than non-users - this compared to 4.5 hours in 2001. - UCLA Center for Communications Policy, Surveying the Digital Future: Year Three (Feb. 2003)
  • The Net is cutting into TV time, study finds, Mercury 1/31/03
  • Norman Nie, Lutz Erbring, Internet and Mass Media: A Preliminary Report, IT & Society Fall 2002
  • What broadband access changes. Pew Internet, The Broadband Difference, at 6 & 25 (June 2002)
  • "37% say their Internet use has decreased the time they spend watching television;
  • 31% say their Internet use has decreased the time they spend shopping in stores;
  • 18% say their Internet use has decreased the time they spend reading newspapers;
  • 13% say their Internet use has decreased the time they spend in traffic"
  • Internet Use Takes a Toll on Television Viewing, NSF 5/14/02
  • Most Internet users report that they spend about the same amount of time on non-computing activities at home as they did before they had the Internet. Internet users watch 4.5 hours less television weekly than do non-Internet users, however. And among users who have had Internet access for five or more years, almost 35 percent said their television viewing decreased, compared to about 30 percent among users who have been on-line for less than a year.
  • Net Usage Up At Cost Of TV Viewing, MSNBC 11/30/01
  • Banking

  • Online Banking 2005: A Pew Internet Project Data Memo
  • Percentage of Internet users who have tried online banking:
  • Oct. 2002: 30% Nov. 2004: 44%
  • Dial Up: Oct 2002: 24% Nov. 2004 35%
  • Broadband: Oct 2002: 35% Nov. 2004 63%
  • Online Banking Increased 47 Percent Since 2002, clickz 2/11/2005
  • Blogging

  • Online Living Report 2009PDF, p. 1 Norton (24% adults, 23% kids use twitter like services)
  • The Internet as a Resource for News and Information about Science, Pew 11/21/2006
  • Blogosphere sees healthy growth, BBC 11/8/2006
  • It's Alive! Two New Blogs Created Every Second, IP Democracy 8/8/2006
  • 'Blogosphere' expands 100-fold in three years: study, AFP 8/11/2006
  • Blogs and Health, Pew Internet Presentation (March 2006)
  • State of the Blogosphere, April 2006 Part 1: On Blogosphere Growth, David Sifry's musings, Technorati Founder and CEO ( April 17, 2006 )
  • Blogs and Health, Pew Internet Presentation (March 2006)
  • Blog Readers Spend More Time and Money Online, Clickz (August 2005)
  • State of the Blogosphere, August 2005 Part 1
  • Nearly A Third Of Online Americans Have Visited Blogs, Information Week 8/9/2005
  • The Blogosphere By the Numbers, Clickz 11/23/2004
  • Blog Readership Surged 58 Percent in 2004, clickz 1/4/2005
  • Blog reading explodes in America, BBC 1/4/2005
  • The state of blogging, Pew 1/4/2005
  • Email

  • Everyone Uses E-mail, But Blogging Is On the Decline, Pew 12/17/2010
  • Online Living Report 2009PDF, p. 1 Symantec 92% adults use email; 73% kids surveyed sent email from cell phone
  • One in Five U.S. Households Has Never Used E-mail, Park Associates 5/13/2008
  • Percentage of Employees that use email at work. Vermont Telecommunications Plan, Sept 2004 p. 4-32
  • "The International Data Corporation (IDC) estimates that there are about 700 million electronic mailboxes in the world and that the number will grow to 1.2 billion in 2005.4 IDC estimates that e-mail volume will continue to expand rapidly. Estimates suggest that some 31 billion messages were sent over the Internet in 2002, and that the number will reach or surpass 60 billion in 2006."  OECD Background Paper For the OECD Workshop on SPAM   DSTI/ICCP(2003)10/FINAL  Jan 22, 2004
  • "seven ISPs that collectively control over 50 percent of the market for consumer email accounts" - Report to Congress: A CAN SPAM Informant Reward System, FTC Sept 2004
  • America's Online Pursuits Pew Internet Jan 2004 Email continues as the killer App
  • E-mail viruses double in 2002, ZDNet 12/16/02
  • Over 60 billion daily email messages to be sent, NUA 10/3/02
  • "In sum, emailing and information searching are most popular among broadbanders." Pew Internet, The Broadband Difference, at 17 (2002)
  • Gambling

    Instant Messaging

  • Instant Messenger Services Brace for Google's Entry, Clickz August 2005
  • Tech Stats at Business Week Online (citing The Yankee Group's 2004 Technologically Advanced Family Survey)
  • Mobile IM Usage Nearly Doubles, eWeek 9/7/2004
  • Pew Internet, How Americans are Using Instant Messaging (Sept 2004).
  • 42% of internet users—more than 53 million American adults—report using instant
    messaging. There has been modest growth in the overall IM population since the
    Project first started tracking it in April 2000. At that point, about 41 million adults
    used IM, so the growth rate of the IM population is around 29%. On a typical day, 12% of internet users (or 29% of those who use IM) instant message with others. That translates into just under 13 million people using IM on any given day and constitutes a growth rate of about 9% since April 2000. p. 2
  • Some 21% of IM users, or approximately 11 million American adults, use instant
    messaging at work. At the same time, 77% of IM users use their instant messaging
    programs at home. p. 3.
  • comScore Media Metrix data : IM applications used by individuals who did IM during July 2004 (p.4)
  • AOL IM (proprietary service for AOL subs) used by 37% of individuals who did IM
  • Yahoo! 33%
  • AIM (AOL) 31%
  • MSN 25%
  • ICQ 6%
  • PalTalk 1%
  • Trillian 1%
  • Yankee Group forecasts that SMS users to increase from 25 million in mid-2003 to 74 million in 2007 Source: The Yankee Group's NA Messaging Conference, September 16, 2003
  • Over 1 billion SMS messages sent by Swedes, NUA 5/29/02
  • Over 5 billion text messages sent in UK in 2002, NUA 5/24/02
  • "United Kingdom, SMS messaging is growing more and more popular. Over 6 billion text messages were sent in 2000, and over 12 billion in 2001."   OECD Background Paper For the OECD Workshop on SPAM   DSTI/ICCP(2003)10/FINAL page 11 Jan 22, 2004
  • Instant Messaging Has Gone to Work Cyberatlas
  • Newsbytes: Instant messaging increases in the workplace March 20, 2002
  • IPTV
  • IPTV On The Rise In Western Europe , eMarketer ( April 18, 2006 )
  • Music

  • The 2007 Digital Economy Fact Book: MP3 Player Revenue, Production, Ownership, Progress and Freedom Foundation p. 33 (Dec. 2007) ( PDF )
  • Parks Associates: Nearly half of US users download MP3s Mar 26 2002
  • P2P

  • Sandvine: P2P Now Just 20% Of Internet Use - While video use continues to explode...., dslreports 10/29/2009
  • P2P 40% of traffic in 2010, 16% by 2015 Dennis Weller , Senior Advisor, Navigant Economics "IP Traffic Exchange;  Market Developments and Policy Challenges" OECD Workshop 2011 (citing CISCO).
  • ATLAS Internet Observatory, 2009 Annual Report(Slide 23-24: Showing steady decline of P2P traffic 2007-09, P2P replaced by streaming, CDN, and direct download)
  • Nate Anderson, “P2P traffic drops as streaming video grows in popularity”. Ars Techica, September, 2008.
  • The 2007 Digital Economy Fact Book, Progress and Freedom Foundation p. 35 (Dec. 2007) ( PDF ) (top dowloaded open source applications)
  • Photos
  • Online Living Report 2009PDF, p. 1 Symantec (70% of adults access photos online)
  • Podcasting
  • Tom Webster, The Podcast Consumer Revealed 2008, Edison Media Research
  • Podcast Downloading 2008, Pew 8/29/2008
  • Podcasts: Nobody's Listening - 1% of North Americans have tuned in, Broadband Reports 4/7/2006
  • Expanding Universe: Podcasting Market Update, Feedburner Blog ( April 18, 2006 )
  • Table: Podcast Growth, BWO 11/4/2005
  • Podcasts Managed by Feedburner http://www.burningdoor.com/feedburner/archives/001029.html
  • Podcasting Grows In Popularity, Clickz 4/5/2005
  • Radio

  • ESPNRadio.com Sports Programming Attracts Over 72,000 Listeners Online Per Week According to comScore Arbitron Ratings, Arbitron (April 2006)
  • Virgin Radio Ranked Number One 11.09.01, Individual Webcast Channel And Live365 Tops Network Listings In October Arbitron Webcast Ratings Arbitron Top 75 Channels
  • RSS

  • RSS Feeds Hosted by Feedburner
  • Search Engines

  • Links
  • Google Trends (can measure search terms and website traffic)
  • Google surges in U.S. search engine rankings, CNET 2/12/2009
  • Google's 2008 Zeitgeist lists of most popular searches , CNET 12/10/2008
  • Top 10 Search Terms in 10 Categories, October 2008, Clickz 11/25/2008
  • comScore Releases June 2008 U.S. Search Engine Rankings, comScore 7/18/2008
  • comScore Releases May 2008 U.S. Search Engine Rankings, comScore 6/20/2008
  • comScore Releases April 2008 U.S. Search Engine Rankings, comScore 5/22/2008
  • U.S. Core Search Rankings, February 2008, Clickz 3/25/2008
  • comScore Releases March 2008 U.S. Search Engine Rankings, comScore 4/15/2008
  • comScore Releases February 2008 U.S. Search Engine Rankings, comScore 3/20/2008
  • Top 10 Search Terms in 10 Categories, January 2008, Clickz 2/11/2008
  • Top 10 Search Terms in 10 Categories, January 2008, Clickz 2/11/2008
  • Top 10 Search Terms in 10 Categories, July 2007, Clickz 8/9/2007
  • U.S. Search Engine Rankings, March 2007, Clickz 4/24/2007
  • Top 10 Search Terms in 10 Categories, February 2007, Clickz 3/14/2007
  • U.S. Search Engine Rankings and Top 50 Web Rankings, January 2007, Clickz 2/23/2007
  • Hitwise - December, 2006
  • Online Activities: Search Engine Use, Pew 11/22/2005
  • Search Engine Users, Pew 2/15/2005
  • One in Three Americans Use a Search Engine According to Nielsen//NetRatings Feb 2004
  • Social Networks

  • Trends in Teen Communication and Social Media Use, Pew 2/3/2011
  • Study shows Net supports civic engagement, Net Family News 1/19/2011
  • The Social Side of the Internet, Pew 1/19/2011
  • Study: Internet users more likely to volunteer for groups, Pew 1/19/2011
  • Traffic from (most) social sites skyrocketing, Lost Remote 9/13/2010
  • Facebook passes Google as most popular site on the Internet, two measures show, Pew 1/4/2011
  • The Social Side of the Internet, Pew Internet (Jan. 18, 2011) (68% of Americans / 75% of Internet users said Internet has major impact on communities ability to communicate with members)
  • Social sites eclipse e-mail use, BBC 3/10/2009
  • Online Living Report 2009PDF, p. 1 Symantec ("half of adults use social networks")
  • Social Networking Websites and Teens, Pew 1/9/2007
  • SMS Text Message

  • Online Living Report 2009PDF, p. 4 Norton (86% kids surveyed send text messages; US kids text 10 hours per week)
  • Spyware

  • FTC Spyware Workshop
  • Bryson Gordon, McAfee Security [PDF]
  • Twitter

    Video


    IP Telephony VoIP

    VPNs

  • 89% of large organizations currently have an IP VPN (Virtual Private Network), or plan to have one within two years. About half of all organizations using or planning to use IP VPNs plan to carry voice traffic on the VPN.15 [15] Uncapher, Mark. ITAA Internet Commerce & Communications Division
    presentation to National Association of Regulated Utility Commissioners, February 22, 2003." -- Vermont Telecommunications Plan, Sept 2004 p. 1-7
  • Web 2.0

  • Riding the Waves of Web 2.0, (Oct 2006) Pew Internet
  • WWW

  • Links
  • Google Trends (can measure search terms and website traffic)
  • Statsaholic
  • Quantcast
  • Alexa
  • Compete
  • Web Server Survey  Web Servers count by Top Level Domain, Market Share, and server details
  • Netcraft
  • Hosting Analysis
  • Busiest Websites
  • Hosting Provider Server Count
  • SSL Survey
  • ATLAS Internet Observatory, 2009 Annual Reportpdf (Slide Deck Browser increasingly application front end. All other ports / App groups decline)
  • comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2008, comscore 9/18/2008
  • Top 50 U.S. Web Properties for June 2008, comScore 7/21/2008
  • Top U.S. Parent Companies and Stickiest Brands on the Web, June 2008, clickz 7/18/2008
  • Vermont organizations (who have Internet access) who currently have an Internet website: No: 45% - Yes: 55%. Vermont Telecommunications Plan, Sept 2004 p. 4-25
  • How Worldwide Is The Web?, E Commerce Times 6/5/02
  • Journey to the Internet's Unknown Regions (WWW's size), Newsfactor 4/24/02
  • Statistics.com 1.6 Billion Served: The Web According to Google
  • Browser Watch Stats Station
  • Top 25 Web Properties of October 2001 CyberAtlas based on Nielsen NetRating
  • Report: Four Web Sites Control Half of Surfing Time, Ecomm Times 6/4/01
  • CAIDA:  Internet Measurement: Myths about Internet data (5 dec 01) Myth: 10% of flows contribute 90% of total traffic
  • Websites:
  • Date:  Websites
  • 6/93:  130
  • 12/93:  623
  • 6/94:  2738
  • 12/94:  10,022
  • 6/95:  23,500
  • 1/96:  100,000
  • 6/96:   230,000 est
  • 1/97:  650,000
  • Source:  Web Growth Summary Matthew Gray
  • WWW Browsers

    Security

  • CERT/CC Statistics, CERT 2/1/2005
  • "More than half of broadbanders (56%) have installed a computer firewall to guard against unwanted electronic intrusions, with the broadband elite most likely to have done this, as 69% of those users have installed firewalls." Pew Internet, The Broadband Difference, at 21 (June 2002)
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